01：AIDA模型:重点推荐
AIDA 模型又称之为“销售漏斗”,指的是AIDA模型是一个广泛认可的营销和广告框架，用于描述消费者在接触营销信息或广告时经历的过程。又称之为“销售漏斗”。AIDA这个首字母缩写代表着以下阶段：
获得注意（Attention）：这是最初的阶段，目标是吸引客户的注意力，让他们1秒钟就能知道你的产品或者服务是什么。我们可以通常通过引人注目的标题、吸引客户的Banner来实现。
引发兴趣（Interest）：一旦引起了注意，下一步是通过提供更多关于产品或服务的信息来产生进一步兴趣。这会涉及到我们的优势，需要解释产品或服务如何解决客户的问题或满足客户的需求。
激发渴望（Desire）：在这个阶段，我们的目的是激发客户对于产品或服务的渴望这可以通过展示我们独特的卖点，以及该卖点给客户带来的价值，比如说展示我们的工厂实力，质量控制流程，以及客户对于我们的积极的反馈，进一步提升客户对于我们的信任度，激发他给我们发送询盘的渴望。
号召行动（Action）：AIDA模型的最后阶段是鼓励受众采取行动，这可能包括购买、注册服务、订阅通讯等任何期望的结果。我们可以使用引人注目的行动号召，最终促使客户发送询盘。
在我们外贸建站的过程当中AIDA模型也是我们撰写文案的重要的框架模型。
举例说明：
Attention:
We take pride in producing high-quality glass bottles that stand out in the market.Our stunning range of glass bottles captivates with their exquisite designs and impeccable craftsmanship. From sleek modern shapes to timeless classics, we offer a diverse selection that caters to various industries.
Interest: Our commitment to precision and innovation ensures that each glass bottle is not only visually appealing but also functional and durable. With advanced manufacturing techniques, we can customize bottles to meet unique specifications, providing solutions that meet the evolving needs of our clients.
Desire: Collaborate with us to elevate your product packaging. Our glass bottles not only enhance the perceived value of your product but also contribute to sustainability efforts, being 100% recyclable and eco-friendly.
Action: Contact us today to discuss your glass bottle requirements. Let our experienced team guide you through the process, from design to production, delivering glass bottles that make a lasting impression in the market.
02 ：PAS（问题-激化-解决）：重点推荐
多用于客户案例
Problem: As a premier glass bottle factory, Reibottle, we embarked on a mission to cater to the dynamic needs of Echobottle, a key player in the glass bottle wholesale business。问题：客户的需求是动态变化的
Action: Understanding Echobottle's aspirations, we engaged in a synergistic partnership. Our seasoned team meticulously curated a range of glass bottles, fusing craftsmanship with contemporary trends. We collaborated closely, exchanging ideas and insights.我们采取的行动：按照趋势给客户提供不同的产品
Solution: Drawing on our mastery of glass artistry, we breathed life into Echobottle's vision. Through intricate designs and precision manufacturing, we birthed a collection that resonated with their brand ethos. The bottles exuded elegance, becoming a canvas for Echobottle's products. 最终的解决方案
Result: The alliance propelled Echobottle to new heights. Our premium bottles became their hallmark, gaining recognition in European and American markets. Echobottle flourished, expanding their reach and commanding a loyal clientele. The partnership fortified our legacy as a top-tier glass bottle manufacturer.
03：Features-Benefits-Value: 特点-优势-价值：重点推荐
特点： 列出您的产品/服务的特点。
利益点： 解释每个特点提供的好处。
价值： 传达这些好处如何为客户的业务增添价值。
举例：
The best custom xxx manufacturers
featuring a streamlined supply chain
takes your ideas from conception to packaging.
04 ：Emotion-Desire-Action（情感-欲望-行动）
We offer free glass bottle samples to help you
affirm your decision to
invest in our quality glass bottle options
and make the purchase for a large quantity.
05：3Ws and 1H: （找准客户-介绍产品-介绍优势-号召下单）
Who: Identify the target audience.
谁： 辨认目标受众。
What: Clearly state what your product/service offers.
什么： 清楚地说明您的产品/服务是什么。
Why: Explain why the reader should be interested.
为什么： 解释为什么客户应该感兴趣？你的独特卖点是什么？
How: Briefly mention how they can access or acquire the offering.
如何： 简要提到他们如何可以获取或获得这个产品/服务。
06：Problem+Sloving （问题+解决方案） 重点推荐
这个也被称作为痛点+解决方案
Looking for a cost-effective way to boost your business?(痛点）
Expect reliable performance that keeps you moving forward with FORKMOVER’s quality-checked forklifts.（解决方案）
Our no-stop working guarantee ensures no costly downtime or disruptions to your workflow, allowing you to run your business smoothly and efficiently, without the high price tag.（解决方案）
三、人工智能时代网站文案的撰写如何与Chatgpt相结合？
当然我们现在已经进入了人工智能时代，AI已经可以帮我我们去撰写描述，但是如果我们只是笼统的让AI去写的话那么得出来的文案一定会是大而空且没有深度的。
如果我们能够告诉AI我们的优势以及它需要采用的文案框架训练它来帮助我们来写文案，那么得出来的效果肯定是不同的。
后续的文章当中如果有时间的话柏豪会专门写一篇文章来教你如何训练AI来帮你们写广告文案。这样我们就能更轻松地应对网站文案的撰写啦。
四、总结
相信对于文案框架的介绍，你应该能够明确网站文案优化的方向了吧。正确的撰写文案的方式以及验证过的文案框架，才是我们网站留得住客户，获取客户询盘的关键。